Posts

Erica Waasdorp

How to Promote and Close Monthly Giving In Your Fundraising Appeal Letters

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Can you pull in new monthly giving donors from your regular…

How to Snag Those Last Minute Online Gifts

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Here's a smart email strategy for the last week of the year that…

The Missing Ingredient in Your Year-End Online Fundraising

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Here's some pretty interesting info from this weeks Fundraising…

Top 10 Things Donors Want from Your Nonprofit's Web Site

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Did you know that most donors check out your web site before…

Your First-Time Online Donors Are at Risk!

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Here's a worrisome problem with online gifts. (Let's make our…

A Dynamite Year-End Email Strategy That Will Boost Your Results by 47%

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And here's a smart email strategy for the last week of the year that will absolutely bring in more gifts. Remember when you get repeated emails in your in-box reminding you about something? I don't know about you but I absolutely need these reminders.I am moving so fast (way too fast most of the time - however I'm at the beach right now taking a day off!). And I can't keep quite up with my schedule and my to-do list sometimes, too.So God bless the email reminders!I am eternally grateful for them in my dim, over-saturated-with-media-and-too-many -ideas brain.So don't back off sending emails to the final group of non-donors at the very end of the year. They just may be like me - fully intending to make that gift, but haven't quite gotten around to it yet.So here's a great strategy from Convio, the nonprofit technology company,
  • Plan to send a three-part, carefully timed, coordinated email appeal at the very end of the year. Convivo recently presented a strategy that included -
* a "holiday support" e-mail sent on Dec. 23, 2008;* an e-mail stressing tax-deductible opportunities on Dec. 29, 2008;* and a final tax-deductible push on Dec. 31, 2008.According to Fundraising Success Magazine's email newsletter today, this particular campaign by Convivo, the nonprofit software company, resulted in a "47 percent increase in the amount raised online in December 2008 over December 2007, and a 109 percent increase in total income raised year over year!" (the exclamation point is mine!)In the Year-End Strategies Telesummit, direct mail expert Mal Warwick said these types of emails at the very end of the year are a "don't miss" fundraising strategy that will definitely bring in more contributions.

Five Tips for Online Fundraising That Will Bring in More Money at Year-End

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I was reading today's issue of Fundraising Success's online newsletter…

Plan to Use Multiple Channels for Your Year-End Appeal to Raise More Money

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How can using multiple communications channels dramatically enhance…

On-Line Gifts Can Put You Over the Top in the Last Days of December

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In our 09 Year-End Fundraising Strategies Telesummit interviews,…