Because they find them to be a relief.
If you send your board members out into the community connecting with important people and asking for advice, they'll usually be very happy.
It's because they don't have to do a long, detailed presentation. And they are not comfortable doing that. They don't feel that they know enough.
They ARE comfortable with the idea of seeking advice and input.
After all, they are the community representatives on the board.
It is totally appropriate for your board members to be asking other community leaders for their best thinking on how to achieve the organization’s goals.
They do not have to present a detailed case for support in order to be effective personal advocates for the cause.
I wrote about Advice Visits in my newsletter this week. (if you are not a subscriber, you can sign up here.)
I have used Advice Visits time and time again. They are based on the old adage:
"If you want money, ask for advice.
If you want advice, ask for money."
Rule One: Make Sure You Are Interesting, Not Boring
As you tell your person about your cause and seek his advice, you should be watching carefully for his reaction.
If your prospect seems to not be very interested in your cause, then you should not drag on.. If you are perceived as boring or droning on and on, you will never be welcomed back!
The kiss of death for any fundraiser is to be boring. You are the one listening, not talking!
One of my favorite blogs (For Impact) is talking today about making fundraising calls.
I hear so many times how excited my friends are when they manage to actually get the appointment.
In their excitement, they forget about planning the details of the visit.
I remember years ago when I was a beginning fundraiser at Duke University. I was walking down the street with the VP for Development at Duke. He was going to accompany me on a fundraising visit.
I was pretty excited but also nervous because he was the head honcho. And I will never forget what he asked me: "what are your goals for this visit?"