Thank you for joining me
at the AFP Hampton Roads Fundraising Leadership Seminar
November 8, 2017
Click to download slides:
Working with 21st century major donors requires a sophisticated, friendly, light-touch approach. It’s never about the money. Instead it’s all about the relationship.
AFP Master Teacher and author Gail Perry shows you how to take the major donor down the cultivation highway that leads directly to a major gift.
We explored attitudes and giving habits in different age groups – from millennials to boomers — and where to look for the major gifts you need today.
We practiced power questions to find out what’s in your donor’s heart and mind.
Best of all, Gail shared her easy 4 Steps to an Asking Conversation — a donor-centered, polite approach that any organization can take, no matter how large or small you are.