Do you want your fundraising event to pay off handsomely?
Here are proven formulas to help you create revenue-generating strategies.
Up to the minute tips from the experts that will transform your fundraising event and bring in the most PROFIT ever!
4 Jam-Packed Webinars plus a Question and Answer call with Gail Perry
Layne, The Auctionista
Philanthro-tainer & Revenue Strategist
Alice Ferris
CFRE, ACFRE
James Anderson
CFRE
Goalbusters
Sherry Truhlar
Benefit Auctioneer
Red Apple Auctions
Gail Perry
MBA, CFRE
Porch Party Expert
Chris Baylis
President & CEO – The Sponsorship Collective
Find out how to:
Fund A Need: Art, Science and Psychology of LIVE Fundraising
with Layne, The Auctionista
Learn the mechanics and strategy of how to unlock your audience’s potential when calling upon them to raise cumulative donations for a vital program or defined need at your organization.
Fund-A-Need (FAN) is a call to action; the event “mission moment” that will raise $1,000’s of dollars in just a few minutes. It requires a plan and strategy to achieve success.
Layne will unwrap the TEN critical success factors that will turn your “on-the-spot fundraising hopes” into guaranteed results.
A strategically designed Fund-A-Need Appeal inspires untold generosity, drives long-term revenue strategy at your organization and will make your next event a record breaking night.
Participants said …
“How very important the organizational speaker, client speaker and auctioneer are!”
“With what we have learned today, our next auction event will be phenominal! So many NEW concepts.”
“Using cell phone lights! 11 minutes! Seed donations! We could do this!”
About the Presenter
The Auctionista
Layne, The Auctionista ignites the power of philanthropy with innovative revenue generating strategies and energizing live performance. Canada’s “Philanthro-tainer” and fundraising powerhouse, Layne is dedicated to guiding clients to create profitable events that inspire giving and leave guests feeling appreciated as vital partners of the organization. Layne’s professional fundraising career includes six years as Director of Development in the NFP sector and over 800 “record-breaking” events across Canada as a Certified Benefit Auctioneer Specialist (National Auctioneer’s Association). With niche expertise and game-changing strategies, Layne has unlocked millions of new found dollars for every charitable sector including grassroots to national charities.
The Velvet Rope: Creating Effective Fundraising Events
with Alice Ferris, ACFRE, and James Anderson, CFRE – Goalbusters Consulting
Are your donors and volunteers suffering from special event fatigue? What they may be looking for is an event that makes them feel special.
Learn how to create the VIP experience for your donors, volunteers and sponsors, whether you are hosting a formal gala or a family picnic.
You’ll discover how to align your special event with your mission; how to identify your target audience(s) and what motivates them to participate.
You’ll learn how to implement creative ideas for making participants feel special; and how to objectively evaluate whether the event was a success.
Participants said …
“… clear examples for each type of Do and Don’t do types of events.”
“I found the “Principles”, “Status” and “Action” motivated people interesting to think about what kind of event appeals to which kinds of people.”
“I learned about the difference between a transactional or philanthropical event. Also I learned about the difference between a frontloaded or backloaded event. These are two concepts I had not keyed in on before.”
About the Presenters
Alice Ferris
Alice L. Ferris, CFRE, ACFRE, Founding Partner, has more than 25 years of professional fundraising experience, not including her volunteer start at Wisconsin Public Television, blowing bubbles onto the set during pledge breaks for the Lawrence Welk Show.
Alice specializes in strategic and development planning, capital campaign planning studies, board and organizational training, executive leadership coaching, direct mail, and grant proposal creation and editing. Alice is the immediate past chair of the Advanced Certified Fundraising Executive(ACFRE) Credentialing Board, and a board member for CFRE International. She is also a three-time honoree as AFP-Northern Arizona Fundraising Professional of the Year. Alice is the 90th fundraising professional in the world to attain the Advanced Certified Fundraising Executive(ACFRE) credential.
Alice is recognized for her on-air presence on many public television and radio pledge drives, and on the national PBS fundraisers, among them Downton Abbey, Suze Orman’s Financial Solutions for You, Ken Burns: America’s Storyteller, The Civil War, Black and White Night 30 and many more. Alice also teaches Chinese cooking and an occasional class in ballroom dance.
Follow @aliceferris
James Anderson
James S. Anderson, CFRE, Partner, has more than 30 years of sales and sales training experience through his positions with local media and national research companies such as Nielsen Media, Simmons and Scarborough Research. Consistently recognized as a top revenue producer ($30 million+), Jim earned “Sales Executive” and “Negotiator of the Year” awards.
Jim specializes in marketing and branding strategy, social media marketing, multimedia production, direct sales and sponsorship training programs, and board and organizational training. Jim frequently supports public radio pledge drives with passionate, entertaining and effective on-air appeals coast to coast.
Follow @goalbusters; @goalbusterjim
Latest Auction Success Trends: What Auction Planners are Buzzing About Now
with Sherry Truhlar, Red Apple Auctions
How are auctions changing with the times? What are the newest success tips and strategies?
Professional auctioneer Sherry Truhlar of Red Apple Auctions will share with us the latest trends for higher and higher profit auctions.
Auctions are changing! You’ll get detailed guidance on what do to and what not to do in order to pull off a record-breaking auction.
Sherry is a veteran of hundreds of auctions – she’ll share how to capture the attention of today’s auction attendee so that they will happily buy and support your mission.
Participants said …
“The idea of matching donations for the fund-a-need was just such an eye-opener for me!”
“Board Members to welcome arrivals! We can do that!”
“… the information on latest trends, how to downsize and maximize silent auctions was VERY interesting.”
About the Presenter
Sherry Truhlar, Nationally Recognized Benefit Auctioneer
Sherry roams around the country helping nonprofits plan and stage record-breaking auctions.
An award-winning benefit auctioneer working with some of the nation’s most celebrated galas, Sherry guides auction planners in how to properly plan auction fundraisers for greater profitability. Her step-by-step approach is used for both live and silent auctions to confidently deliver high returns on donated merchandise. Her forward-thinking method has led to coverage in The Washington Post Magazine, Town & Country, AUCTIONEER, and other publications.
As a classy (but a bit cheeky!) onstage auctioneer, Sherry regularly over-delivers for the nonprofits and schools by whom she is retained. You can listen to her clients speak at www.RedAppleAuctions.com
The Key to Super Profitability: How to Nail High Dollar Sponsorships For Your Fundraising Event
with Chris Baylis, The Sponsorship Collective
High dollar sponsorships are the key to your event’s profitability. Join sponsorship expert Chris Baylis to learn how to find and close major sponsorships for your gala or event. You’ll learn about the biggest sponsors: who they are, what they need, and how to get them supporting your event year after year. We’ll learn how to speak their language in order to create a long term underwriting relationship.
We’ll look at case studies to see exactly how some nonprofits were able to approach, nurture and and secure super high dollar relationships with sponsors. You’ll discover:
- What sponsors REALLY want to see in a proposal…and how to get your sponsors to tell you!
- The two things you have to do to get sponsors to come back next year.
Learn how to ask for 6 (or 7!) figures without flinching … and close the deal.
Participants said …
“(I liked) hearing about how all of our old sponsorship packets are not as necessary. I am definitely going to focus more on our audience.”
“Really helped me to understand sponsorship is NOT about philanthropy but is marketing!!!!! –as my perspective when considering sponsors.”
“Mind blowing!”
About the Presenter
Chris Baylis
Chris Baylis has raised millions of dollars by connecting companies to causes that are important to them. He’s managed the entire spectrum of the sponsorship process, from multi-million dollar cause marketing campaigns to local event sponsorship … and everything in between. Chris is founder and chief blogger at The Sponsorship Collective.
PLUS – BONUS Question and Answer CONFERENCE CALL with Gail
Staging Successful Porch Parties
Porch parties are easy, social events – use them for VIP cultivation, to open doors to new prospects, or to raise money. I’ll share my top strategies for a successful, smooth Porch Party. How can they help raise money? How to stage a porch party so that the right people come? Should you do an ask – if so, how? What pitfalls do you want to avoid?
Participants said …
“I liked the differentiation of a ‘hard ask’ from ‘soft ask’ & the appropriateness of each in different settings.”
“Jammed pack full of great wisdom and insights. Porch Party with soft ask with follow up card. Answers so many concerns for me!”
“I wasn’t sure how to do a porch party or how to structure it, and learning what works and doesn’t work from a seasoned fundraiser gives me the confidence to try it.”
4 hour-long webinars, video and audio recordings, slide decks, and transcripts – PLUS BONUS Conference Call
Members of my INSIDERS community and my 2018 Major Gifts Coaching group get the Planned Giving Intensive included as part of their membership.
Full participation in Fired-Up Fundraising Master Classes is applicable for 1 point per hour in Category 1.B – Education of the CFRE International application for initial certification and/or re-certification.
*NOTE: If you’re a member of the Fired-Up Fundraising INSIDERS, then these webinars are already included with your subscription.
