Prospecting for Legacy Donors
- WHO are your best prospects for a planned gift?
- Pipeline: How do you create and build a pipeline of planned giving prospects
- Marketing: How to reach those prospects – phone/mail/digital/social?
Kathryn Yandell Gamble
Lyne Gamble
Mark Trask
Ligia Peña
Claire Meyerhoff
Comments from participants:
“Reassuring – good info to share with your board and donors.”
“Great insight into the current tax reform – in easy to understand terms. Wonderful ideas for websites and stewarding legacy donors.”
“Loaded with good information and reassurances that donors who truly want to support you will continue to do so…even when tax codes change. Relaxed many fears about how recent changes might impact philanthropy.”
About the Presenter
Mark L. Hefter is a Vice President of the American Technion Society (ATS). He works with donors on major gifts, while directing ATS’s gift planning programs. Mr. Hefter also serves as national chair of AFPs US Governmental Relations Committee and as a member of AFPs International Ethics Committee. Prior to joining ATS, Mr. Hefter practiced tax and estate planning (emphasizing charitable planning) law. He also was a consultant to foundations, non-profit organizations and their donors. He practiced with a “Big Four” accounting firm before attending law school. Mr. Hefter is a graduate of Louisiana State University (with honors) and New York University School of Law. Mr. Hefter also holds a CPA certificate from the State of Louisiana
Do you really need to know all the technical data to successfully land planned gifts?
Absolutely not. It’s really about trust and confidence. You just need some simple strategies and conversation starters and you will be raising planned gifts in no time.
Veteran fundraisers Lyne Gamble and Kathryn Yandell Gamble will show you how to open the door for face-to-face donor conversations that really do yield results.
You’ll discover the most important elements of building these types of donor relationships – and how to keep them. (Their handouts will be helpful guides for years to come.)
You’ll discover:
Comments from participants:
“Some good quick suggestions on how to introduce different ways of giving in donor conversations. And how to even start those conversations.”
“… wonderful primer on how to talk with donors about planned giving and, even better, how to think about engaging and managing relationships with donors and prospects for planned giving.”
“Gave us practical knowledge, tips, advice to start with. I liked what not to say and suggestions on how to approach topic in conversations.”
About the Presenters
Lyne Gamble has over thirty years-experience major and planned giving at Wake Forest University, Wake Forest/Baptist Medical Center, UNC-Chapel Hill School of Public Health, and Duke University. He’s currently leading planned and major gift fundraising efforts in the midwest for Wake Forest’s $1 billion campaign.
Kathryn Gamble recently led the NC Museum of Art’s $50 million campaign, closing over $22 million in planned gifts. She has served in leadership positions at East Carolina University, Saint Mary’s School, UNC School of Public Health, UNC Health Sciences Library, and the Morehead Planetarium, and is a Senior Consultant with Gail Perry Associates.
Greenpeace International has been raising millions of dollars in bequests from around the globe for decades. What does it take?
Investment, commitment and hard work.
Ligia Peña, Global Legacy Manager for Greenpeace, will share the tools Greenpeace uses to build and manage its world-wide planned giving program.
You’ll discover how to:
Ligia’s session will help beginner and novice fundraisers who wish to launch a legacy program but don’t know where to start.
And if you are experienced, you’ll appreciate the examples and internal systems that create terrific results.
Ligia’s known for her practical, wise, and sometimes humorous approach to legacy fundraising so this should be an interesting discussion!
Comments from participants:
“My takeaway was- keep up/increase the message of legacy gifts to help increase ‘normalization’.”
“The clear direction detailing prospecting and the journey pipeline was very helpful.”
“I really liked using a strategic approach to an emotional decision. It is our job to find a way to help the donor see the long-term impact their legacy gift will have for years to come.”
About the Presenter
Ligia Peña, CFRE is the Global Legacy Manager at Greenpeace International. In her position, she drives Greenpeace’s global legacy strategy and manages a community of practice of legacy managers in 14 countries. For the past 15 years, she has been working with organizations ranging from mental health, environmental education, at-risk youths to international NGOs. Working on all aspects of fundraising, communications and management, her true passion has always been to empower small non-profits to be strong and resilient.
Ligia presents on the topic of ethics and legacy giving. She’s the author of the ‘Small Shop Fundraising’ chapter in the 2nd volume of Excellence in Fundraising in Canada as well as several articles in various electronic and print publications.
Want to create a proactive marketing strategy to secure planned gifts? Join Mark Trask, former VP of ArtsMarketing Services, and discover how to lay out a marketing plan that integrates the ask into all of your direct response channels. How do you determine your best prospects, what’s the best way to get in touch?
Mark will share real results – conversational techniques, what prospective donors said, how they reacted, what they liked most. Mark will show you how to bring up the bequest conversation with smaller annual fund donors. You’ll learn:
Comments from participants:
“My favorite part was laying out the actual ‘plan’ of a planned giving program.”
“I particularly like the ongoing reminder that ‘getting on the phone’ (and in front of 1:1) with your donor is still our best opportunity to inspire our donors.”
“This was the best of the webinars so far. In some ways, this covered all bases and broke down the pieces in a way that made a campaign feasible to launch, even for a small shop.”
About the Presenter
Currently the Vice President of Artsmarketing Services Inc., Mark brings a wealth of knowledge and expertise to the nonprofit arts sector. He taught fundraising in the Combined Arts Administration Program at the University of Ottawa. Mark has held senior positions with the National Gallery of Canada, Opera Lyra Ottawa, Opera Ontario, and Kitchener-Waterloo and Opera Hamilton, the Centre for the Arts at Brock University and the Shaw Festival. Mark is an active member of the Association of Fundraising Professionals (AFP), having served on the Executive and Board of Directors as well as a variety of Board Committees for both the Greater Toronto and Ottawa Chapters.
It’s time to put a fresh face on your Planned Giving Marketing with snazzier donor profiles, brighter messaging and better basic communications. Join my go-to planned giving marketing expert Claire Meyerhoff, President of The Planned Giving Agency, LLC.
Claire will share easy way to promote legacy giving to your longtime donors and loyal supporters like volunteers, alumni board members and those lapsed donors who still love your cause. Here’s how to be in front of your donors all the time, with a cheerful legacy message.
In this webinar you’ll learn:
Comments from participants:
“Lots of good examples, great slides, and excellent energy and flow to the presentation.”
“The tip on having a url for your legacy society printed on a business card was great.”
“How easy Claire and Gail made planned giving sound!”
About the Presenter
Claire Meyerhoff is a nationally recognized nonprofit marketing specialist and presenter who has worked with hundreds of organizations. She focuses on creating highly tailored marketing campaigns with a concentration on legacy, stewardship, and planned giving outreach.
A former broadcast journalist (ABC radio, CNN, SiriusXM) and public relations professional, Claire has a unique perspective that is truly “donor centric.”
Claire started The Planned Giving Agency, LLC after years of success working with well known planned giving marketing firms, universities, hospital systems, independent schools, and major charitable organizations. Her clients include The United Way of Metropolitan Dallas, New York Community Trust, Parkland Hospital Foundation, ACH Child Family Services, and the Jewish Federation of Palm Beach County.
Members of my INSIDERS community and my 2018 Major Gifts Coaching group get the Planned Giving Intensive included as part of their membership.
Full participation in Fired-Up Fundraising Master Classes is applicable for 1 point per hour in Category 1.B – Education of the CFRE International application for initial certification and/or re-certification.
*NOTE: If you’re a member of the Fired-Up Fundraising INSIDERS, then these webinars are already included with your subscription.