Learn How to NAIL Donor-Centric Fundraising
Two classes with the best: Tom Ahern and Lynne Wester
Including Live Makeovers of Your Materials By Tom Ahern!
Let’s learn how to create donor-centered appeals and communications that can double your fundraising. No kidding.
Is this you?
You try to write cool donor-centered appeals and emails and communications. But does it work? Who knows?
What can you do to cause a dramatic shift and make your fundraising numbers go up and up and up?
I’ll tell you exactly what you can do: NAIL the donor-centered approach.
If you do, you will undoubtedly raise a LOT more money.
That’s why I am bringing you some of the best training in the world on donor-centric fundraising.
Tom Ahern is one of fundraising’s top gurus. He keynotes conferences all over the world. People, including myself, sit on the floor, cram in the doors and spill out the windows to hear his guidance.
Lynne Wester – the Donor Guru – is top in the field on Donor Loyalty programs that NAIL your donors’ hearts and minds.
Lynne will teach us how to use all the new communications tool to connect your donors to your cause. Are you trying to “engage” your donors? Well, Lynne will finally show you exactly how to do it.
Let’s learn how to create truly donor-centered communications that will cause your donors to become more generous than ever.
Tom Ahern did LIVE MAKE-OVERS of real sample materials in his session. Watch the recordings and see how ordinary appeals are transformed into powerful ones.
Tom’s 90 minute session from March 17 is recorded and available to you upon purchase
Donor-Centricity: How Changing the Way Your Nonprofit Writes Can Double Your Donations (at least)
with the inimitable Tom Ahern
Tom Ahern is one of the world authorities on writing truly authentic, donor-centered appeal letters, newsletters, thank you letters – and all communications. And what kind of results does he bring in?
- “Our online donations doubled this year!”
- “Our best year ever.”
- “366% uptick in giving.”
- “Our legacy doubled in size.”
They are Just a few recent testimonials from fundraisers who replaced their old way of writing with a fresh, donor-centered approach. Stop settling for the low-hanging fruit.
Tom says, “Harvest the full tree of donor kindness. The only hard part is accepting change.”
Lynne’s amazing presentation from March 14 is recorded and available to you upon purchase
Donor-Centered Communications Tools That Build Loyal, Loving Donors
with expert Lynn Wester, the Donor Guru
You know where the gold is in your fundraising program – it’s building a base of loyal donors who keep giving to you year after year. Discover how to reach out systematically to your most loyal donors and nurture those very special relationships.
Join Lynne Wester – the Donor Guru – to learn how to use the new communications tools to connect your donors more deeply with your organization. Lynne will show you how to design and implement a strategic approach to building donor loyalty. You’ll learn how to use your available resources plus develop new strategies to many donors without increasing staff burdens and costs.
Lynne says, “Remember some blankets are hand knit and some are electric, just like our communications! Every donor needs to feel special in order to stay with our organizations and give loyally. It’s our job and our privileged to create these relationships through targeted communications.”
You’ll get the slides and audio/video recordings in one tidy package to store and refer to over and over.
Here’s more about Tom Ahern:
He’s authored four well-received books on donor communications, with two more in the pipeline. A set of training DVDs that teach the “Tom Ahern way of writing” went on sale in 2013. Each year, he delivers dozens of workshops internationally, speaking recently (or soon) at conferences in the Netherlands, Belgium, Australia, New Zealand, Italy and Slovakia as well as across the US and Canada. Tom Ahern specializes in applying the discoveries of psychology and neuroscience to the day-to-day business of inspiring and retaining donors.
His recent clients for cases, direct mail, newsletters, audits and training (in addition to those named above) include Catholic Relief Services, Save the Children, Bread for the World, Princeton University, University of Oregon, Bow Valley College, PBS TV, Sharp HealthCare and other major hospital systems, Volunteers of America, Houston Grand Opera, National Parks Conservation Association, and the Animal Rescue League of Boston … among many others.