Do you and your leaders want to know your expected pipeline – how much money you can raise and when it will come in? This is the golden truth of fundraising – the ability to predict future cash flow from gifts.
Wouldn’t it be wonderful to really know – and feel good in your gut about – how much future revenue you can count on from your donors?
We hope these emails will also give you a taste of our newly updated and advanced Major Gifts Intensive coaching course, currently open for applications. It’s a fast-paced learning and coaching experience that’s helped hundreds of nonprofits raise millions of dollars. Join us this year!
Adding Predictability to Your Major Gift Fundraising
A well-organized donor pipeline can literally predict your results. In a good pipeline analysis, everything is quantified – including the probability of a gift coming in at a certain time.
The numbers tell you a story.
In a prospect pipeline, right donors go on your list, not the wrong ones. Successful fundraisers evaluate their prospects based on real information: their behavior and the actual status of your relationship.
Develop a Sustainable Pipeline of Qualified Donors
We see far too many organizations make serious mistakes in their prospect management systems:
Mistake #1: Putting “suspects” in your pipeline.
If a donor is still a “suspect” and not a qualified prospect yet, that donor has no business being listed in an estimation of future revenue. If you do this, you are playing a guessing game that will take you off track quickly.
The only donors in your true pipeline should be people who are qualified: that is, they have indicated strong interest, as well as wealth capacity.
Mistake #2: Overvaluing wealth capacity.
Many people overemphasize wealth. Too many portfolios are loaded up with high net worth “prospects” who have no track record of involvement.
These wealthy individuals are not qualified! They may as well be bubbles in the air. Because if they have no interest, they will never give. And you are wasting your time.
You may be making these mistakes too. It’s easy to get distracted by high net worth, isn’t it? But chasing these wealthy unresponsive donors will cause you to beat your head against the wall.
In our Major Gifts Intensive 2021, we’ll teach you how to create the right kind of prospect management system. A system that will help you predict future fundraising streams, identify which donors need attention, and manage your overall portfolio for maximum giving and productivity.
Check out the new, advanced Major Gifts Intensive here. We can help you shorten the time it takes to close a gift. No kidding!
If you think our Intensive coaching course might be a good fit for you and your team, submit your letter of interest today and we’ll hop on the phone to find out more. We’d love to help you and your team close more transformational gifts this year!
Wishing you a prosperous and positive 2021!