(Major Gifts #7) The Three Most Critical Elements of Every Successful Major Gift Program

Are you and your team ready for a prosperous and productive 2020? Are you hoping for more generous major gifts to flow into your organization?

We think 2020 will be a fantastic year for major gifts. With the economic boom, soaring stock market, and concentration of wealth, there will be plenty of opportunity for smart major gift fundraisers. Don’t miss this rare moment – because your organization should be able to capitalize on the good economic times too.

But let’s back up a minute. Are you feeling that there are roadblocks keeping you and your team away from major gifts? If so, I hope you’ll consider joining our Major Gift Roadmap Coaching group for 2020. The organizations in our coaching program are learning how to create mega success for this year – and for the long term future. They get our hands-on support to help them work through any challenges.

Here are the top three critical elements we teach. You need these elements working together in order to be successful raising major gifts in 2020:

1. Closing major gifts takes know-how and training.

Many fundraisers tell us that they are unsure exactly how to approach donors. They feel awkward having conversations with prospects. They feel lost when they try to identify the right prospects to focus on. They feel alone and overwhelmed.

Our Major Gift Roadmap Coaching members learn all the soft skills they need to be successful major gift fundraisers. We teach them advanced conversation and discovery skills to help them feel comfortable with donors.

They learn how to listen for a donor’s passions and interests. And how to take the next steps to move a donor closer to a gift. And we gently push them out the door to go visit their prospects. 🙂

Our members also learn data analysis skills – how to keep up with all the information they learn about their donors and how to put it use to predict major gift outcomes.

We believe strongly that working smarter, not harder, is what helps busy fundraisers achieve raising more money. Knowing how to put your data to work for you leads to success.

2. Successful major gift fundraising takes a team.

Don’t try to go it alone. Silos in major gifts never work well. You need a few trusted insiders helping in the major gift effort.

They don’t have to be out there soliciting, but they DO have to help identify prospects and help you think through strategies. The first step we take in the Major Gifts Roadmap is to form a small team.

No organization will ever be successful in major gift fundraising with only one dedicated person. You should never be alone in this effort.

3. Successful major gift fundraising takes a solid system.

Raising money from major donors is not really rocket science, but it does take a very careful organized structure. Without a structure, you will never be successful.

Our coaching members all have monthly goals to reach, during the 10-month program.

Our goals are doable, and there’s plenty of support to help you work through any questions you face along the way. You’re not alone, because we are just an email away.

Our goal is to help you lay down the infrastructure, systems and thinking inside YOUR organization that will take hold permanently. We want your organization to enjoy major gift success not just this year, but many years to come.

Every single organization can raise much more IF you tackle major gift fundraising seriously.

We are here to help and support you. Check out the 2020 Major Gift Coaching program here, and send us a Letter of Interest if you’d like.

Registration closes Feb. 3rd. Make sure you register soon as space is limited and we are filling up fast.

We’ll hop on the phone with you and decide if Major Gift Coaching is right for you and your team. It may not be for you.

But then, it may be just the thing that will help you and your team catapult your organization to financial security!

Let’s make 2020 awesome, and close many major gifts for you and your cause!