I was reading today’s issue of Fundraising Success’s online newsletter and came across a dynamite article on year-end strategies for your email campagin. By the way, if you don’t subscribe to this newsletter you really are missing out on a lot of cutting-edge fundraising ideas.
Did you know that between 35 to 42 percent of online giving happens in the last two months of the year? And, according to today’s article in Fundraising Success, the average online gift during this time is significantly higher — $84.51, compared to the average of $67.47 for the other three quarters.
So PLAN NOW for your end-of-year online appeals.
And get creative with them! Here are strategies that Fundraising Success recommends:
- Offer on-line gifts as a service to your current donors as they consider purchasing gifts for people on their holiday list. Make it all about the donors and how you can help make their life easier during the holidays.
- Ask your donors to give memberships in your organization instead of presents. This way your donors can give more to you AND send new supporters to your cause.
- Ask your donors to “shop for a cause” at your organization’s store, and send a cause-related gift to people on their holiday list.
- Ask supporters to send holiday e-cards with a donation to your cause instead of a personal gift. Your donors can send the e-card instead of print holiday cards sent to friends and associates. This way donors can simplify their life, help your cause and spread the word about your great work.
- Try a “Last Minute Ways to Say Happy Holidays” message. The World Wildlife Fund sends this e-mail suggesting that donors adopt an animal on someone’s behalf online.