10 Things Your Last Minute Online Donors Want

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Holiday giving is expected to be over $48 billion this year,…

How to Pull In Last Minute Online Donors

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Did you know that 40% of on-line donors give in December? It's…

What We Can Learn from the Haiti Fundraising Effort

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Let us all be thankful at the outpouring of generosity from donors…

The Two Things Donors Want to Hear When You Appeal to Them at Year-End

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I hope you are in the full swing of the holiday season! And…

The Missing Ingredient in Your Year-End Online Fundraising

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Here's some pretty interesting info from this weeks Fundraising…

Top 10 Things Donors Want from Your Nonprofit's Web Site

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Did you know that most donors check out your web site before…

Your First-Time Online Donors Are at Risk!

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Here's a worrisome problem with online gifts. (Let's make our…

A Dynamite Year-End Email Strategy That Will Boost Your Results by 47%

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And here's a smart email strategy for the last week of the year that will absolutely bring in more gifts. Remember when you get repeated emails in your in-box reminding you about something? I don't know about you but I absolutely need these reminders. I am moving so fast (way too fast most of the time - however I'm at the beach right now taking a day off!). And I can't keep quite up with my schedule and my to-do list sometimes, too. So God bless the email reminders! I am eternally grateful for them in my dim, over-saturated-with-media-and-too-many -ideas brain. So don't back off sending emails to the final group of non-donors at the very end of the year. They just may be like me - fully intending to make that gift, but haven't quite gotten around to it yet. So here's a great strategy from Convio, the nonprofit technology company,
  • Plan to send a three-part, carefully timed, coordinated email appeal at the very end of the year. Convivo recently presented a strategy that included -
* a "holiday support" e-mail sent on Dec. 23, 2008; * an e-mail stressing tax-deductible opportunities on Dec. 29, 2008; * and a final tax-deductible push on Dec. 31, 2008. According to Fundraising Success Magazine's email newsletter today, this particular campaign by Convivo, the nonprofit software company, resulted in a "47 percent increase in the amount raised online in December 2008 over December 2007, and a 109 percent increase in total income raised year over year!" (the exclamation point is mine!) In the Year-End Strategies Telesummit, direct mail expert Mal Warwick said these types of emails at the very end of the year are a "don't miss" fundraising strategy that will definitely bring in more contributions.

Five Tips for Online Fundraising That Will Bring in More Money at Year-End

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I was reading today's issue of Fundraising Success's online newsletter…

Reach Risk-Adverse Donors by Adding Credibility to Your Year-End Appeal

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I am such a fan of Kay Sprinkel Grace. She is one of the ultimate fundraising gurus who I have followed for a long time. The highlight of my summer was hearing her in person at the Bridge Conference in DC this summer. So I wasted no time asking her to be a part of the 09 Year-End Fundraising Strategies Telesummit. And, as usual, she had some provocative and pithy ideas to share. (find out more. . . ) Here's the deal: we have to know where our donors stand if we are going to successfully encourage them to contribute this year. So we need to drill down a bit into our donors' minds and hearts and understand their attitudes so we can craft the right kind of fundraising appeal. According to Kay ( and I do wholeheartedly agree), donors are feeling poor right now, whether they are multimillionares or not. So they are being more and more careful about their giving (and spending for that matter). Kay thinks the economy is starting to pick up. And she is also seeing that philanthropy is picking up as well. : ) So If philanthropy is starting to pick up, then this year-end is a golden opportunity to re-gain the fundraising losses we have seen in the past year. But we need to know how to talk to our donors. Right now. Responding to their current attitudes for fall/winter 09. Here's the issue - donors are less likely to take risks now. They are becoming more conservative. Gone are the days when a person might issue 30 checks at year-end, just because they cared a lot and also because they had ample income. Now, people are giving to fewer organizations - AND to trusted organizations. SOOOOO how do speak to your donors NOW? Remember that credibility is essential for your fundraising now more than ever. How do you establish credibility? Lots of ways:
  • track record - here are our results
  • transparency - how we are spending your money
  • who is on our board (what community leaders are standing behind us and our cause?)
  • 990 posted online
  • professional looking web site and marketing materials
  • good looking (ie, professional) fundraising appeal
  • longevity - we've been in business all this time
  • endorsements from well-known community leaders
  • funding from well-known sources (publicize this because it adds credibility)
Be sure you hit all these points somewhere in your web site and in your appeal. And you'll be more successful if you do.

Plan to Use Multiple Channels for Your Year-End Appeal to Raise More Money

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How can using multiple communications channels dramatically enhance…

On-Line Gifts Can Put You Over the Top in the Last Days of December

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In our 09 Year-End Fundraising Strategies Telesummit interviews,…