21st Century Fundraising Metrics

Remember the old saying - What gets measured, gets done? We…

5 Steps to Build Steadfast Donor Loyalty & Retention in 2017

We’re having some fun with donor retention today. We do…

5 Simple Tips to Nail Your Online Fundraising in 2017

Do you ever feel like you’ve just had enough? You feel…

#1 Tip to Snag Last-Minute Online Fundraising Gifts

Are you hoping to snag tons of last-minute online gifts? Here's…

Subject Lines for Your Last-Minute Email Appeals (knock them off)

Are your fundraising email appeals ready and lined up for…

How to Turn Regular Donors into Monthly Donors

Monthly giving is one of the great pots of gold for you and your…

How to Nail Your Online Messaging to Your Donors

Kivi Leroux Miller of Nonprofitmarketingguide.com is one of the…

How to Snag Those Last Minute Online Gifts

Here's a smart email strategy for the last week of the year that…

Dump the Cliches: Words and Phrases Fundraisers Love to Hate!

Wow, I hit a nerve last week when I talked about my Least Favorite…

16 Provocative Ideas That Will Raise More Money

I am just back from an intense 4 days at the AFP International…

Monthly Giving can be a Pot of Gold for Your Organization


[caption id="attachment_2991" align="alignright" width="150" caption="Monthly Giving can be a Pot of Gold"][/caption]

Monthly giving just hasn't taken off in the US like it has in Europe.

I keep hearing that the streets are packed with cheerful solicitors who will come up to you and ask you to consider a monthly gift to their cause.

And here are the latest statistics on the number of monthly gifts in the UK.

You won't believe it:

37% of ALL DONORS in the UK are monthly givers.

Emotional Hot Buttons to Use When You are Writing Your Appeals

I am reading my favorite blog today, the Agitator. The authors Roger Craver and Tom are "direct response" guru's (remember it used to be called "direct mail?" Now it's much more sophisticated direct response.) help button red photoThey are citing an article by Denny Hatch about the best way to write "marketing copy." That's the technical term for the wording we use when we write appeals, brochures, email broadcasts and our fundraising materials. Denny is apparently an old pro at marketing and copywriting. He says that we need to be sure to do the following things:

The Two Things Donors Want to Hear When You Appeal to Them at Year-End

I hope you are in the full swing of the holiday season! And…

The Missing Ingredient in Your Year-End Online Fundraising

Here's some pretty interesting info from this weeks Fundraising…

Top 10 Things Donors Want from Your Nonprofit's Web Site

Did you know that most donors check out your web site before…

A Dynamite Year-End Email Strategy That Will Boost Your Results by 47%

And here's a smart email strategy for the last week of the year that will absolutely bring in more gifts. Remember when you get repeated emails in your in-box reminding you about something? I don't know about you but I absolutely need these reminders. I am moving so fast (way too fast most of the time - however I'm at the beach right now taking a day off!). And I can't keep quite up with my schedule and my to-do list sometimes, too. So God bless the email reminders! I am eternally grateful for them in my dim, over-saturated-with-media-and-too-many -ideas brain. So don't back off sending emails to the final group of non-donors at the very end of the year. They just may be like me - fully intending to make that gift, but haven't quite gotten around to it yet. So here's a great strategy from Convio, the nonprofit technology company,
  • Plan to send a three-part, carefully timed, coordinated email appeal at the very end of the year. Convivo recently presented a strategy that included -
* a "holiday support" e-mail sent on Dec. 23, 2008; * an e-mail stressing tax-deductible opportunities on Dec. 29, 2008; * and a final tax-deductible push on Dec. 31, 2008. According to Fundraising Success Magazine's email newsletter today, this particular campaign by Convivo, the nonprofit software company, resulted in a "47 percent increase in the amount raised online in December 2008 over December 2007, and a 109 percent increase in total income raised year over year!" (the exclamation point is mine!) In the Year-End Strategies Telesummit, direct mail expert Mal Warwick said these types of emails at the very end of the year are a "don't miss" fundraising strategy that will definitely bring in more contributions.