[caption id="attachment_2991" align="alignright" width="150" caption="Monthly Giving can be a Pot of Gold"][/caption]
Monthly giving just hasn't taken off in the US like it has in Europe.
I keep hearing that the streets are packed with cheerful solicitors who will come up to you and ask you to consider a monthly gift to their cause.
And here are the latest statistics on the number of monthly gifts in the UK.
You won't believe it:
37% of ALL DONORS in the UK are monthly givers.
- Plan to send a three-part, carefully timed, coordinated email appeal at the very end of the year. Convivo recently presented a strategy that included -