How to Add an Emotional Hook to Your Year-End Appeal Letter

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We all talk about the need for a visual and emotional “hook”…

Dump the Cliches: Words and Phrases Fundraisers Love to Hate!

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Wow, I hit a nerve last week when I talked about my Least Favorite…

20 Best Practices for Monthly Giving Programs

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Do you want a fundraising strategy that creates ongoing predictable…

3 Essential Ingredients for Every Great Fundraising Appeal

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Here are the number one, absolute essentials for writing a hard-hitting successful appeal: 1. Use I and you words. Keep it personal. Keep it between you and me. Make it intimate. 2. Give them detail regarding what exactly you need and exactly how the money will be used. 3. Show how the money will make an immediate and lasting difference. OK - an example: a ballet company can write and ask for: 1. general support, OR

Emotional Hot Buttons to Use When You are Writing Your Appeals

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I am reading my favorite blog today, the Agitator. The authors Roger Craver and Tom are "direct response" guru's (remember it used to be called "direct mail?" Now it's much more sophisticated direct response.) help button red photoThey are citing an article by Denny Hatch about the best way to write "marketing copy." That's the technical term for the wording we use when we write appeals, brochures, email broadcasts and our fundraising materials. Denny is apparently an old pro at marketing and copywriting. He says that we need to be sure to do the following things:

The Two Things Donors Want to Hear When You Appeal to Them at Year-End

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I hope you are in the full swing of the holiday season! And…