Here's a killer strategy for increasing your gifts by up to 39%.
Can you possibly employ ONE FUNDRAISING STRATEGY and have it return up to a 39% increase in gifts?
Yes, it may sound impossible - but it's true.
Here's your chance to put your board members to work where they won't have to ask - all they have to do is thank.
This is one of my NO ASK fundraising strategies for board members. It's a perfect place to put your board members who are nervous about soliciting to work.
I'll be talking about this and several other NO ASK fundraising strategies for board members in my next webinar on Thursday May 13 "NO ASK Fundraising Strategies for Board Members."
Be sure to join me when I'll discuss lots of ways board members can support fundraising without ASKING. And bring your board members - it's tailor-made for them! You can find out more and register here.
Here's one of my favorite ways for board members to directly impact the bottom line: without soliciting:
THANK YOU CALLS TO DONORS
Try this test, and track your results. You'll be amazed:
The next time you send out an appeal, employ your standard thank you processes - letters, personal notes, etc.
But select out a random group of donors for a special thank you treatment:
- Organize your board members to make thank you phone calls to these donors within 24 hours of the gift being received. It's really important that they make the call within 24 hours of when your organization receives the gift.
- Have your board members talk to a real person if at all possible.
- After several tries, they can just leave a message that simply thanks the donor.
- The phone calls are NOT about asking for another gift. They are for stewardship only.
If your board members are adventurous, they can ask the donor why they chose to make this gift. They can pull out the donor's story - and the donor will be even more pleased and honored.
THEN, a few months later, send another solicitation out to all your donors - both the ones who received the extra thank you phone call and those who just received your regular thank yous.
And when repeat gifts come in, compare the results of both groups.
You'll find, when all other things are equal, that the donors who received a prompt, personal thank you from a board member within 24 hours of the gift being received will give up to 37% more than the other group.
Lots of boards ask me to help them understand what their work really is. I often refer to a list that BoardSource created a few years ago that has become a reference in our sector.
Here's the list. I'll be discussing these responsibilities in my upcoming blog posts. There's lots to talk about here! What do they really mean? How do you implement them?
Ten Basic Responsibilities of Nonprofit Boards From BoardSource
- Determine the organization's mission and purpose. It is the board's responsibility to create and review a statement of mission and purpose that articulates the organization's goals, means, and primary constituents served.
- Select the chief executive. Boards must reach consensus on the chief executive's responsibilities and undertake a careful search to find the most qualified individual for the position.
- Provide proper financial oversight. The board must assist in developing the annual budget and ensuring that proper financial controls are in place.