Campaign Planning Feasibility Studies – Survey Your Market
When the stakes are high, testing the market before you launch a major campaign is a vital step. I can’t overemphasize the importance of a well-done Feasibility Study. This Study actually provides the basis for all your campaign strategies.
I use the study interviews to pre-sell prospects on your campaign. In the study, I can identify your potential campaign chairs and find out what it will take to recruit them. I give you a blueprint for success: where the money will be and how to go after it, what turns donors on about your cause and what they think of your organization, and what are the correct steps to launch a successful capital campaign.