The latest data on fundraising trends are showing some scary figures – and some optimistic ones too.
Did you know that the overall numbers of donors is plummeting?
A recent study showed that donor populations have dropped by 21% in the past 5 years.
Check out the study by Target Analytics here.
Target says even though donors are giving larger gifts, that’s not offsetting overall revenue losses from fewer donors.
But You probably don’t need me to tell you that we are all seeing fewer donors.
But here’s the really good news.
77% of major donors are planning to give the same or more as last year.
It’s the latest from Penelope Burk’s studies: 52% of major donors interviewed this fall said they expected to donate the same amount in this year-end as last year-end.
Yes, yes and yes again!
And 25% expect to give MORE this year-end.
This is absolutely terrific news!
Guru researcher Penelope Burk checked back in with donors this fall to see if they were changing their year-end giving plans at all. She shared this latest data in a webinar recently.
But there’s more. She asked:
Why would these donors give more this year-end?
Number one reason? If the organization has a good record of providing measurable results.
You’ve probably heard me say this over and over – that donors want to see measurable results.
Well, it’s more important now than ever before.
You’ve got to prove your credibility to your donors, and you need to demonstrate trustworthiness. They need to be reassured that you will spend the money wisely.
What matters most? Your reputation and trustworthiness.
Are you a good steward of money? Is your program cost-effective?
I think today’s weary donors are finicky – they are uncertain and wary.
Burk recommends that you say exactly what you are raising money for, and then report back to them on what you accomplished with their gift.
More reasons why they’ll give more this year:
- “My financial situation allows me to be more generous.” (73% of younger donors, 44% of older ones)
- “Charitable organizationss need more help now.” (48% of younger donors. 59% of older ones)
- 55% If I were asked by someone I know or by a leadership volunteer of the organization. (calling all board members!)
- 51% If the organization is more cost effective than others.
- 48% If the organization does not ask too often.
OK, my friends and colleagues, here’s your year-end fundraising blueprint.
You’ve got all the hot buttons that you need to hit listed right here.
It’s up to you what you do with this!
Why’s the latest research so very important?
because it gives you a short cut. It helps you be efficient and effective with your time and your energy.
You know exactly what strategies to implement that will bring in the best results.
It saves you time, energy and raises you lots more money.
That’s why you need to check out my new coaching club Fired Up Fundraising Insiders.
I’m going to bring the latest strategies right to you over and over.
Every month, my Insiders and I are going to tackle a subject area of fundraising, and we are going to drill down into the topic with world-class experts.
It’s going to be a guru fest: I’ve got copywriting expert Tom Ahern lined up for November to help us create a KILLER last minute appeal. Online fundraising expert John Haydon will join us December to design email strategies for the year end.
The great Penelope Burk herself (giving a rare private master class) and Fundraising Success editor Margaret Battestelli will share their predictions for 2012 in January.
AND I’m holding an open Coaching Call each month with members of the Insiders Club. AND I’m giving everybody my Free Workbooks. AND I’m holding an online private member forum where you can ask me questions and discuss them with your peers. AND I’m giving you checklists of Action Items so you can implement everything and put it to work.
You can find out more here.
Join me to turn your office into a Fundraising Machine!
I really want to help you raise as much money as possible.
Here’s my Call to Action!
Check out my brand new virtual coaching and training program. And join me today!
I’m offering my personal 100% satisfaction guaranteed. If your return on your investment is not at least 5 or 10 times the cost of the program, I will give you your money back! I’m that sure I can help you.
If you need to raise tons more money – especially the major gifts your organization so urgently needs, become one of my Insiders! We’re gonna have some fun too! : )
Don’t wait! Charter Membership closes November 21!