And here’s a smart email strategy for the last week of the year that will absolutely bring in more gifts.
Remember when you get repeated emails in your in-box reminding you about something? I don’t know about you but I absolutely need these reminders.
I am moving so fast (way too fast most of the time – however I’m at the beach right now taking a day off!). And I can’t keep quite up with my schedule and my to-do list sometimes, too.
So God bless the email reminders!
I am eternally grateful for them in my dim, over-saturated-with-media-and-too-many -ideas brain.
So don’t back off sending emails to the final group of non-donors at the very end of the year. They just may be like me – fully intending to make that gift, but haven’t quite gotten around to it yet.
So here’s a great strategy from Convio, the nonprofit technology company,
- Plan to send a three-part, carefully timed, coordinated email appeal at the very end of the year. Convivo recently presented a strategy that included –
* a “holiday support” e-mail sent on Dec. 23, 2008;
* an e-mail stressing tax-deductible opportunities on Dec. 29, 2008;
* and a final tax-deductible push on Dec. 31, 2008.
According to Fundraising Success Magazine’s email newsletter today, this particular campaign by Convivo, the nonprofit software company, resulted in a “47 percent increase in the amount raised online in December 2008 over December 2007, and a 109 percent increase in total income raised year over year!” (the exclamation point is mine!)
In the Year-End Strategies Telesummit, direct mail expert Mal Warwick said these types of emails at the very end of the year are a “don’t miss” fundraising strategy that will definitely bring in more contributions.