Your office may already be closed down for the holidays. Or everyone may still be scrambling for those last appeals.
Here’s the thing – you are SO READY for your vacation.
Yet your donors are feeling very generous. It’s what we call the Giving Season. And you must be out there in front of your donors.
Here are three quick year-end fundraising tips that will allow you to take your vacation happily, and still encourage maximum donations to your cause for year-end.
Year-End Tip #1:
Change out your website. Set your donation page as the main landing page for the site.
Why do this? Almost all the people visiting your website the last week of the year will be there for one reason only: to make a gift.
You need to make the online giving experience seamless and easy for your donor.
Put it right there in front of them.
Ideally, you have a heart-warming picture or image right on the donation page that shows your mission at work.
And, ideally, you have a short, simple, well-designed donation page that doesn’t ask for too much info from the donor.
Remember, with every additional box you require your donor to fill out, you are more likely to scare off your time-pressed donor.
Year-End Tip #2:
Connect with all leadership annual donors who have not yet renewed.
You can call them and say:
“Did you receive our mailing about our 2017 campaign? are you planning to participate again this year?”
You can write them and say,
“Have a blessed New Year and come see us soon!”
You can send them a personal email and say,
“Hope you’ll want to join our 2017 campaign before the end of the year. The kids (or frogs, or elderly, or students ) need your help if we are going to xxx (add an impact statement here.)
Let’s make sure your lovely donors from 2017 don’t become lapsed donors!
Year-End Tip #3:
Cover your phone lines with a live person next week, including Sunday Dec. 31st.
Yep, I know that December 31st is a Sunday. And that’s a bit awkward.
BUT – you WILL have donors who have a question or who need help.
Hopefully there will be stock transfers to take care of next week. Someone needs to be on the phone line to help direct them.
Donors will be doing last minute tax planning, especially based on the new US tax law.
With the new law just now into effect, many wealthy donors will be moving assets around next week, and considering additional charitable gifts before year-end.
Make it easy for your donors to give.
Remember that customer/donor service during the giving experience will determine whether they keep giving to your nonprofit.
It’s worth the extra time and trouble to do it right, I promise you!