Internet & Web Fundraising

  • Three Quick Ways to Snag Last Minute Online Gifts

    Giving is up!  That’s the great news we’re hearing all over. AND . . . more and more people will be making their gifts online. There’s a lot of money in play for deserving nonprofits in these last two weeks of the year. But be careful – there are also many donors who will visit […]

  • What Keeps 1200 Fundraisers Up at Night?

    My recent Opinion Survey of Nonprofit Leaders came back with some rather shocking – or concerning – results. People who work in our nonprofit sector clearly have too much on their plates. I know – you are probably saying – “I’ve known that for a long time. What else is new?” When I asked “What […]

  • An Interview With Jerry Panas: The Master of Face-to-Face Fundraising

    One Saturday in June I managed to snag master fundraiser Jerry Panas on the phone for an exclusive hour-long private interview, just for the INSIDERS – about successful face-to-face asks. I’m making this available today to everyone so they can see the quality of the training and teaching that they can get from my educational […]

  • Is Your Organization Aiming for the Fundraising Bull’s Eye?

    Have you heard about the latest fundraising dart game?  It’s called “Aim for the Fundraising Bull’s Eye.” It’s the game of searching, searching for the fundraising strategy that will finally pay off. The problem is – that it’s a guessing game. When you have to guess your way to increased fundraising contributions and gifts – […]

  • The Dark Side of Fundraising When You Don’t Have a Plan

    Come stroll with me through The Dark Side. This is what happens when your organization doesn’t have the proper elements in place for fundraising. There’s no way you can get good results from your fundraising strategies. (Don’t worry — I promise to lead you back to the light!) Communications Deep in the heart of The […]

  • How a Smart Fundraising Plan Can Transform Your Fundraising AND Save Your Butt

    It’s that time again. It’s fundraising planning time. The fiscal year closed on June 30. And I bet you are working now on your detailed operational  fundraising plans for the coming year. Why not take time right now to create a complete Fundraising Plan that can catapult your fundraising to new heights – one that […]

  • How to Turn Regular Donors into Monthly Donors

    Monthly giving is one of the great pots of gold for you and your cause. It’s one of the best ways to grow more funding from your current donors, instead of having to beat the bushes for new donors all the time. Don’t forget that monthly giving is also a happy experience for your donors. […]

  • Top 10 Fundraising Strategies To Raise More Money This Year

    Creating your annual fundraising plan can be confusing with all the advice, new strategies and fundraising tools out there. To help you, I am cutting through all the noise to give you my annual list of specific, actionable strategies for you to focus on to have the most profitable fundraising year yet. Here’s what all the fundraising […]

  • How (Bad) Marketing and Branding can Kill Your Fundraising

    WHY do you have marketing, communications and branding for your organization?  It’s important to ask these questions: WHY does marketing exist? What is the purpose of our newsletter? What is the purpose of our website? What is our branding supposed to do for us? Too often I see that marketing, branding and communications vehicles go […]

  • 7 Steps to Fundraising Success in 2015: Strategic Tips for Your Board and CEO

    The new year is a great time to take stock of your fundraising strategy. Here are my strategic tips for board members and CEOs. These will help build a well-oiled fundraising machine inside your organization – something we all want! Join me for a special webinar on this exact topic on Jan. 13, especially designed […]

  • The Most Important Fundraising Strategies: Blog Highlights of 2014!

    For some fun holiday reading for you – here are the most popular blog posts of 2014. These posts are the ones that resonated the most with our Fired-Up Fundraising community. Be sure to check them out. They are PACKED with ACTIONABLE strategies that can help you raise the most money in the least amount […]

  • Subject Lines for Your Last-Minute Email Appeals (knock them off)

    Are your email appeals ready and lined up for the last week of the year? It’s not too late to tweak them and sharpen up your ask. Remember, as much as 10% of your ENTIRE ANNUAL giving will be coming in the last 3 days of the year. Better be ready! What’s the first step […]

  • My #1 Year-End Fundraising Tip that Will Bring in the Most Money

    Year-end is a terribly busy time for you, I know. There is actually one important step you can do pretty easily.  And it can be highly profitable to your annual fund bottom line. And we all want that, don’t we? This simple tactic can make the largest difference in your year-end fundraising results. So if […]

  • Phone Calls to Donors = Highly Profitable Fundraising

    Are you afraid of the phone? It can be scary to pick up the phone to call a donor or a potential donor! Especially when it’s so much easier to keep your polite distance and send a letter or an email solicitation. But stop a minute and think about your donors: Could it be that […]

  • Is There a Crisis in Fundraising Leadership?

    How do we attract, develop and retain good fundraisers? At last week’s International Fundraising Congress, many of us were transfixed by a provocative conversation about “The Emerging Fundraising Leadership Challenge.” International fundraising guru Tony Elischer, managing director of Think Consulting Solutions, and 5 dynamic women:  Rory Green,  Maria Ros Jernberg,  Joanne Warner,  Elise Ledsinger, and  Lucy Gower led the conversation. (By the way, […]

  • A Simple (and Smart) Way to Increase Fundraising by Year-End

    Guest post by Amy Eisenstein Do you have a Monthly Giving Program? If not, you should! Here’s how establishing Monthly Giving can enhance your year-end fundraising campaign. I rarely have a guest blogger at Fired-Up Fundraising, but I wanted to bring you the very smart Amy Eisenstein today.  She’s really a major gift expert (have […]

  • Listen Your Way to a Big Major Gift

    What’s the toughest lesson to learn in major gift fundraising? To know when to shut up. Here’s how to set yourself up for failure – or success with your major donor. Just imagine: Here you are, ready to meet with a major donor prospect. You’re getting ready to walk into her home, and you are […]

  • 5 Tips for Making Your Donors Love You

    Your donor has just sent in another gift! Hurray! So you reply with a wonderful, personal thank you note. And then you call her to say thanks. In addition to the paper letter that you send. Then what? You have to communicate with her . . .  so you can continue to build that warm, […]

  • What’s Next for Fundraising after the IceBucketChallenge: 5 Predictions

    It’s a new day in fundraising, now that we have all seen the astonishing success of the #IceBucketChallenge phenomenon. I, for one, am scratching my head in incredulity as I watch the fundraising totals and new donors stream into the ALS organization. This morning, August 29, ALS is reporting 2.1 million new donors and $94 […]

  • A General Unrestricted Ask is LAZY Fundraising

    I’m going out on a limb here to challenge one of the oldest and most cherished fundraising habits in our sector. Not to fear! I’m also showing you how to take that general ask and make it sharper, more urgent, and more compelling. I remember when everyone’s fall appeal letter was a General Unrestricted Ask. […]

  • How to Knock Off the Ice Bucket Challenge and Make Social Media Work for Your Cause

    Seems like everyone these days is either buzzing about the #icebucketchallenge  . . . or they are actually participating in it by dumping ice water on themselves. ALS says it has raised $31.5 million since July 29, compared to $1.8 million in the same period last year. They have added over 600k NEW donors.  Pretty impressive! […]

  • Use the Word “Profit” to Get Your Board’s Attention!

    Who’s making the decisions about fundraising budgets and investments at your organization? Is it the board members? Is it the CEO? Do these decision makers need to understand more about fundraising? Sometimes fundraising staffers can’t get their leaders to consider important strategic investments in fundraising. The problem is that the decision makers look at fundraising […]

  • Do’s and Don’ts for a Great Annual Fundraising Plan

    It’s the slow time of mid-summer, and it’s time to step back from your day-to-day work for a breather. AND – It’s time to look ahead at your fundraising plan for the coming year. I hope you enjoy your down time this summer! (Where are YOU heading for vacation?) But let’s take time now for […]

  • How a Ruthlessly Practical Fundraising Plan Will Bring You Sanity

    July and August are your key time for planning, right? I sure hope that you are taking time to lay down some smart plans for the coming busy fiscal year. You probably already have your fundraising goals set in the budget that was passed earlier in the year. But are your goals really tied to […]

  • Plan Your Capital Campaign: 5 Things To Do Before Hiring a Consultant

    Are you chomping at the bit to get moving on a capital campaign? My advice: Slooooowwww down. Make sure you have done your homework before you start interviewing capital campaign consultants.  Don’t rush to pick up the phone! Today’s post is written by two of us: Andrea Kihlstedt (who wrote the BOOK on capital campaigns) […]

  • Top 10 Major Gift Fundraising Trends for 2014-15

    Fundraising is changing!  Everything is shifting these days. Donors are changing too. Post-recession donors really are different! Are you changing your own fundraising strategies to keep up with donors’ newest attitudes and preferences? Fundraising is recovering nicely now that the recession is over. And since 87% of all gifts come from individuals –either thru bequests, […]

  • What You Need To Know about the New 2014 Giving USA Report

    Hurray! Charitable giving in the US is almost back up to pre-recession levels! Mid-June is always an important time every year when the Giving USA Report comes out. Giving USA is researched and written by the widely respected Indiana University Lilly Family School of Philanthropy. The report gives us a good sense of how well charitable giving is […]

  • Do NOT Make These Mistakes at Your Next Fundraising Event!

    Want to totally ruin your well-planned fundraising event? Avoid these mistakes! I had so much fun seeking out stories of event disasters. You’ll laugh when you read these, but remember, LEARN from them too. Don’t let these true disaster stories happen to you. (And add your own story at the bottom in a comment!) 1. […]

  • Timeline for Planning a Profitable Fundraising Event

    May is Party Month here at Fired-Up Fundraising! And we’re gonna help you create the most profitable – and most fun – events ever. Raising money from events is the hardest money you’ll ever raise. Love ‘em or hate ‘em, fundraising events are here to stay. They are part of the scene for many nonprofits.  […]

  • How to Nail Your Online Messaging to Your Donors

    Kivi Leroux Miller of is one of the smartest communications gurus anywhere. What I like about Kivi’s approach is that she cuts to the chase – no fluff, no bull. It’s straightforward advice on how to shape your messages so donors – and the world – will listen up! Today Kivi’s giving us a […]