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From the category archives:

Marketing and Communications

11 Ways to Make Sure Your Donors Keep Giving

by Gail on August 20, 2010

4 New Ways to Motivate – and Keep – Your Donors Today

by Gail on August 11, 2010

What Smart Fundraisers Can Learn from Duke Basketball

by Gail on April 8, 2010

Emotional Hot Buttons to Use When You are Writing Your Appeals

by Gail on February 14, 2010

What We Can Learn from the Haiti Fundraising Effort

by Gail on January 20, 2010

Best Nonprofit Taglines Announced

by Gail on November 13, 2009

Where’s the Emotional Hook in Your Year-End Fundraising Campaign?

by Gail on October 24, 2009

How To Be Sure Your Donor Actually Opens Your Year-End Fundraising Letter

by Gail on October 21, 2009

The Magic Secret to a Dynamite Fundraising Letter

by Gail on October 19, 2009

Warming Up Your Donors Before the Ask Yields Higher Gifts

by Gail on October 15, 2009

Reach Risk-Adverse Donors by Adding Credibility to Your Year-End Appeal

by Gail on October 14, 2009

Three Strategies That Will Engage Women Donors’ Hearts and Their Wallets

by Gail on October 13, 2009

The Future of Nonprofit Marketing: “Hyperlocal, Hyperspecialized, Hyperrelevant”

by Gail on August 24, 2009

We’re in the Dream Business

by Gail on August 22, 2009

Add a “story platform” to your web site

by Gail on August 14, 2009

Just how important is your web site?

by Gail on August 6, 2009

Where’s your call to action?

by Gail on July 28, 2009

  • Top 10 Strategies to Raise More Money This Year-End
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    • Help me design my new coaching program
    • 11 Ways to Make Sure Your Donors Keep Giving
    • 4 New Ways to Motivate – and Keep – Your Donors Today
    • Two Simple Questions Guaranteed to Improve Your Fundraising Results
    • If You Ever Want to Raise Big Money, Do This Now!
    • A Mistake-Proof Capital Campaign Checklist
    • What You Can Count on From Your Board – And What You Can’t
    • 5 Steps to Build a Major Gifts Program from the Ground Up
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