Annual Giving refers to a philanthropic practice wherein individuals, donors, and alumni, make charitable contributions to nonprofit organizations to support various programs and initiatives. These fundraising campaigns aim to raise money for specific purposes, such as capital campaigns for building construction or renovations, endowments to provide long-term financial stability.

Find our articles about Annual Giving best practices below.

Let Go of the Money to Hold Onto Your Donors

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The best way to develop a donor relationship is to back off from the money. Engage your donor's heart instead, and open the door to a BIG Ask.
Take this approach if you want donors to throw money at you

Want Donors To Throw Money At You? Take This Approach

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Transform your major gift visits and learn how to convince donors to give without making an ask.

How Important is Technology to Your High Net Worth Donors?

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How best to communicate with your high-net-worth donors? How important is your website and related technology to them?
Capital Campaign Roadblocks to Fundraising Success

Capital Campaign Roadblocks to Fundraising Success

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Gail Perry and Kathryn Gamble discuss challenging capital campaign roadblocks including poor feasibility study results, and 3 other issues.

#1 Year-End Fundraising Tip: Warm Up Your Donors Before The Ask

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If you are starting to prepare for your annual fall fundraising campaign, it's time to get busy! Here's a first step to a successful year-end fundraising campaign: Warm up your donors first, before you do anything else. Simply start reconnecting…
Create a “Friendmaking” Committee of Board Members

Create a “Friendmaking” Committee of Board Members

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Do you want to get your board members actively making friends for your organization? Wouldn't it be wonderful if you could form a "Friendmaking Committee" of board members who'd be out there opening doors and hosting small friendmaking events?…
How to Write an Appeal Letter That Brings in the Money2023

How to Write a Solicitation Letter for Donations

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Appeal letters are the backbone of your annual fundraising campaigns that your nonprofit absolutely relies on.
Nonprofit Fundraising Trends

Nonprofit Fundraising Trends for 2023

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As fundraising consultants, we’re always keeping an eye on the latest nonprofit fundraising trends and developments. As we move into 2023, there are several key trends that can help your organization ride the waves of success and fundraising…
Gifts of Stock: Your Biggest Opportunity for the Year-End Giving Season
Peer-to-Peer Fundraising Ideas to Boost Year-End Giving

Peer-to-Peer Fundraising Ideas & Strategies

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There are three key steps you can take as early as possible that will help you engage the right leadership donors.

Gifts of Stock: Your Biggest Opportunity for the Year-End Giving Season

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Your biggest opportunity for mega year-end gifts is to seek gifts of stock.

Donor Renewals: The Easiest Gifts to Close for Your Year-End Campaign

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Donor renewals offer the quickest, easiest gifts for your year-end campaign. Here's how to keep your current donors from slipping away.

Messaging in the New Landscape: Why Simple Storytelling is Not Enough

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Messaging to donors needs to change. You need to be more authentic, friendly and completely transparent about finances.

Step Up Your Ask With These Proven Strategies

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We are coming up on year-end and, as usual, there is one thing on fundraisers’ minds: “How can I effectively use this season to ask for gifts?”  I hope you are not thinking of using these themes or phrases in your appeals:  “Please…