May is Party Month here at Fired-Up Fundraising!
And we’re gonna help you create the most profitable – and most fun – events ever.
Raising money from events is the hardest money you’ll ever raise.
Love ‘em or hate ‘em, fundraising events are here to stay. They are part of the scene for many nonprofits. And there’s tons of internal political support to keep them, whether they are really making money or not.
Since you and your organization are committed to an event, let’s make sure it is the BEST event ever.
The Best Fundraising Event is a Profitable Event
That’s the only reason you do events – to make money. If you want PR and community visibility, there are other less painful ways to generate good press.
Here is your path to a sane, efficient PROFITABLE event: a timeline that lays out what needs to happen when in order for it to all come together and make the most money possible!
If you’d like to find out How to Create an Events Strategy with Real ROI that enhances your ENTIRE fundraising program, join my webinar with Ann Goldman and Leslie Allen’s on Monday May 19 at 2pm.
Who’s in charge of the event? What is the staff’s role and what is the role of your volunteers? Be sure you are absolutely clear on who has what responsibility!
Especially clear up who has what decision making authority – that will prevent conflict and hurt feelings down the road.
Nothing upsets a hard-working volunteer more than making a decision and then having it reversed by someone else. I know – it has happened to me!
Your Volunteer Committee
I am all for a huge volunteer committee! Why?
- Bring their friends to the event! Your committee gives you reach into your community.
- Are the “Social Stamp” of your event. Their names say whether the event will be full of fun people – or not.
- Help bring in sponsors. Your committee’s connections open the door to many more sponsorship opportunities.
My tips: Have a big committee of folks who are well-known and well connected. (Well-liked helps too!)
Bring in committee members of different ages, social and professional networks, regions of your community.
Don’t let your committee be a little social group – that will limit your organizaton’s reach via the event.
If you’d like to find out how to get the very MOST out of your committee, join Joe Garecht’s webinar May 21 at 2pm ET: How to Supercharge Your Volunteer Committee and Sell-Out Your Next Event.
Early on, you need to set important financial parameters for your event:
Your financial goal – never hold an event without a goal. It helps everyone focus.
AND with the goal, it’s best to say “all proceeds from this event will go to a specific program.” For example:
- All proceeds from this event will underwrite our programs for hungry kids on our community.
- Or will help bring meals to lonely older people.
- Or will help underwrite our fall performing season.
Be sure to put a limit on your event costs – invitations, postage, etc, or those may go out of control too!
Your Sponsorship Committee
Getting those sponsorships is probably the most important thing you’ll do.
And securing bigger sponsorships requires tons of lead time:
- You’ll need to enlist your committee members,
- Draw up a prospect list and sponsorship benefits,
- Decide who calls on whom,
- Make your calls on the prospects,
- Followup to close the “sale,” and
- Get it all done in time to get on the invitation!
If you’d like to learn how to Secure High-Dollar Sponsorships For Your Fundraising Event, attend Shanon Doolittle’s webinar Monday, May 19 at 3:30 ET.
Your Venue, Food and Beverages
Your venue can make or break your event. Don’t let it be too large! Otherwise it will feel like there is no energy!
Be sure your food and beverages are ample, even if they are simple! You don’t want to be known as the party that ran out of food or booze.
Don’t forget to negotiate! You have more power than you think when securing a venue!
Your Auction (Live and Silent)
If you are including an auction at your event – be careful – don’t go overboard with the silent auction stuff. Lots of tiny, cheap items are more trouble than they are worth.
I think the money is in the live auctions. But you need the crowd seated and pretty quiet and you need an auctioneer who understands nonprofit and charity appeals.
If you’d like to Create a High Profit Fundraising Auction, join Sherry Truhar, professional auctioneer from Red Apple Auctions’ webinar on Wed May 21 at 3:30 pm.
There are many, many decisions to make waaaaay ahead of time that can dramatically increase your event’s profitability!
What do YOU do to add extra money to YOUR events’ bottom lines? I’d love to know! Leave me a comment and share your tip with us all!