There is one step, and one step only, that can make the largest difference in your year-end fundraising results.
And it’s not letters or email or fancy packaging or phone calls or any of that stuff.
It’s simple. It’s straightforward. And it should be pretty easy.
Here it is:
Identify the top 10-15 largest donors who gave last year but have not yet given this year – and go see them.
Find out what is on their minds and ask them to support you this year.
Spending your time with these funding sources is clearly the absolute best place for you to be in November and December.
So go see these wonderful donors who already believe in you and have supported you in the past.
They have already voted with their pocketbooks that they are sold on your mission.
These donors are pre-sold.
It’s the most productive place for you to put your energy – especially if you evaluate the return on your investment of time and energy.
And if you added up the amounts that these funding sources represent, I’ll bet it is a substantial part of your year-end fundraising goal.
All of us fundraisers know that it is the higher dollar donors who make the most difference in our totals.
So spend your time where the pockets are the deepest, if you want to raise the money that you need.
I am particularly impressed at how the Boys and Girls Club put its board members to work making year-end face-to-face visits.
Read about it here and find out how they organized and motivated their board members to make $1k asks in their year-end visits.
Need some more help? Check out the ideas in these related posts:
And if you want to close more year-end gifts, I’m offering a Special Year-End FREE Webinar on Finding the Easy Money To Boost Your Fundraising Results.
I have put together a jam-packed session to show you the fastest and easiest ways to meet your year-end fundraising goals this year. Find out more and register here.
If you don’t do anything else in your year-end campaign, you must do this. Go see your last year’s major donors and ask them to renew their investment in your cause.
Are you making face-to-face visits this year-end? How’s it working?
Let me know with a comment: