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Want to Change the World? Do This First!

I bet you made some new year’s resolutions, didn’t you?

That’s great!

I have an additional resolution to offer you:

Take a stand.

Just take a stand for what you believe in.

Just like that.

Draw a line in the sand and say to yourself, “I want to make a difference.”

And then say “I AM going to make a difference.”  (Isn’t that powerful!)

Because when you make a declaration that you are going to do this, something happens inside.

By “naming it” and “claiming it,” you start making it happen.

Think for a moment.

What really matters to you, anyway?

What urgently concerns you?

I hope it’s the cause you work for so hard.

Because if you are that concerned, then what are you going to do about it?

Remember Gandhi famously said:

Be the change you want to see in the world.

Can you become that change that you so urgently want to see? Can you actually embody that change?

If you want to make it happen, you need these three things along with you.

You need:

1.  Courage

It takes courage to stand up for what you believe in!

My, oh my, but it’s easy to sit back and expect others to take the lead.

Isn’t it?

But what happens when no one steps up to the plate?

Or when your cause’s supporters lose sight of their goal, or they dissolve into petty bickering or competition?

Well, my friends – nonprofit staffers and board members alike – the world NEEDS more people to step up to the plate.

It takes gumption as we say in the south.

How do you muster up your courage?

You get over yourself.

You hold fast to your vision of what you are trying to accomplish.

You keep your goal firmly in sight and hold on to it tight.

Because if you are totally “possessed” by your goal, then you’ll forget your self consciousness.

I remember when I first started public speaking. I was absolutely scared to death.

Standing up there and looking at all those faces staring at me, expecting me to say something interesting –  it was enough to send panic thru every molecule in my body!

But then I remembered what I was speaking about, and how passionately I felt the need to communicate.

And somehow, I lifted up out of my fear and became in some way “possessed” by my energy, passion and my ideas. And they just spilled out of me then.

Bottom Line: If you hold fast to what you believe to be deeply true, you’ll find more courage than you ever thought you had.

2.  Enthusiasm

Ralph Waldo Emerson said “nothing great was achieved without enthusiasm.”

"Nothing great was ever achieved without enthusiasm." -Emerson

And I so believe this.

Because if you are enthusiastic, you have happy outgoing energy.

This energy is attractive.

It pulls people to you. It pulls supporters, dollars, connections.

All of a sudden people want to hang with you. Your cause’s bandwagon is growing. And growing.

If you are a group of people who are fired-up, enthusiastic, energetic – then you can do anything.

This is the energy that can change worlds.

Pump yourself up.

That’s why I always say that board meetings need to be terrific gatherings.

They need to be like cheerleading sessions. When you pull your team together, you’ve got to fire them up with energy and enthusiasm.

And you’ve got to do the same for yourself.

Get yourself in touch with what really matters to you, and what stand you are going to take.

You’ll be motivated enough to take on the world!

Bottom Line: Everything starts with energy. Make yours expansive and happy – and you’ll attract all sorts of help!

3.  Clarity.

If you want to change the world, and rally supporters to help you, then you need a very clear goal.

You need to know what you are trying to achieve.

You've got to be totally clear and focused about what you are trying to do.

  • You need to know when you want it done.
  • You need to know how much money you need to raise.
  • You need to know what outcomes and results you are aiming to create.
  • You need to know what it will take to get there.

You’ll never be successful if you don’t have a clear goal.

If you are raising money for your cause, then you’ve got to say: “ we need xx money in order to do yyy work.”

For example,

  • We need to raise $100k in order to bring meals to 2000 elderly members of our community.
  • We need $500k to build an orphanage in Africa.
  • We need $50k to present a concert or a performance.

I don’t know why nonprofits are so reluctant to state how much money they need.

So many of my clients just say “we need as much money as we can raise.”

That’s fine, but it doesn’t grab donors. It’s not specific enough.

You need a clear goal.

Donors – especially these days – want to know how much help you need in order to accomplish your goals.

They aren’t messing around.

And they don’t like fuzziness.

If your message is muddled, you are not going to raise the money you need.

Bottom line: You’ll never get anywhere if you don’t know where you are going. Have a clear goal!

I hope these ideas help you fire up your board, your staff, and your supporters.

Remember how urgent this is. There’s no time to waste.

There’s too much at stake.

Don’t mess around. Go for it!

Did this resonate? Let me know with a comment!


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  • MaryAnne

    Awesome Gail – I’m fired up now!

  • Sandy

    Love it Gail!!  Especially about being clear.  “Raising a lot of money” isn’t a clear goal, yet so many think it is.  “Raising $100,000 by June 30, 2012″ is a crystal clear goal. 

    Keep rockin’!

    Sadny

  • Edentonbobquinn

    Gail, I am a true fan and you have helped us tremendously in the past. However; I must say, this is by far the greatest message you have written (to my knowledge). It has gotten me out of the dumps, re inspired and fired up. Thank you. Bob

  • Anonymous

    HI Bob, thanks so much and I’m really glad this was so helpful!

  • http://twitter.com/FundraiserBeth Beth Ann Locke

    Love your posts, your passion, and your professional advice. Another great one that I am sharing!

  • Anonymous

    Thanks Beth- there’s a lot we need to tackle, isn’t there! Thanks for your commitment to YOUR cause.

  • Judy DeLapa

    I’m taking a stand by empowering women to design and create their ideal lives–fulfill their needs, set boundaries and live life in alignment with their values. Easy to say–exciting, challenging and oh, so worthwhile to do. Makes all the difference in the world!

  • Heidi

    Always find your ideas practical, uplifting and, osdt of all, definitely “doable”!  Thanks.   
    Heidi R.

  • Anonymous

    Thanks Heidi – may you be wildly successful! 

  • Anonymous

    Yup, so very many causes would skyrocket if people could just set some clear goals, don’t you think?

  • Poppakhan

    Good  Evening,
    Just in the process of establishing a non-profit and,of course-who else,my wife found you.I must say it is a true find of valuable information…..A must find for all…neophytes or experienced fund raisers.
    Kudos to Ms.Perry

  • Poppakhan

    Good  Evening,
    Just in the process of establishing a non-profit and,of course-who else,my wife found you.I must say it is a true find of valuable information…..A must find for all…neophytes or experienced fund raisers.
    Kudos to Ms.Perry

  • Anonymous

    Hi and welcome to my site!  I’m so glad you find my advice and “how-to’s” helpful. May you be inspired to make a huge difference in the world!