Here you are, with a challenge gift from a major funder.
Phone calls don't have to be cold calls
What fun! What work!
You have only $5,000 left to reach your goal, which you must reach in order to get the larger gift from your funder.
And here you sit, picking up the phone to call someone on your donor list.
Your goal is to find some wonderful folks who might be interested in helping with the challenge.
(Note, I didn’t say that you were looking for money! No – you are qualifying these folks to find out if they might be potential donors.)
You are looking for some prospects.
As you sit there with the phone in your hand, wondering what on earth will you say – remember this:
You are calling people who have some affiliation with you.
They may be lost donors, lapsed donors, former clients of your services – they have all done something with you in the past.
So as you call them, remember they are your friends.
Try saying, “we’d love to see you at an event.”
Or say, ” We’d love to talk to you some time.”
Or say, “I’d love to hear your story.”
What you are doing is finding out their story, their motivations and why they like your organization.
Then and only then can you decide if they are really a prospect for your matching gift challenge.
What do you think? Leave me a comment and tell me about your experiences when you pick up the phone.
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