Treat Board Members as Real People With Real Concerns

I think we approach our board members ALL WRONG.

We nonprofit folks have this idea that our board members should be devoted to the cause 24/7. And when they place other priorities in front of our to-do list, we are disappointed in the least.

I hear a lot of complaining about board members. “My board members won’t raise money,” the executive director sadly whispers to me. “They won’t even open doors,” another friend confided.

I thought to myself, well do these board members think they are supposed to raise money or not? I could have bet a case of beer that the staff’s notion of what board members were supposed to do was not at all the same as the board members’ idea of what to do.

My nonprofit friends think, “Of course board members are supposed to raise money!”

But the board members are probably thinking secretly to themselves, “I’ll do anything BUT ask for money.”

Is there a conflict here?

And here’s the rub. There is bound to be disappointment on one side or the other unless there is a frank conversation about what you need your board members to do.

If you want your board members to help in fundraising  –

And if you do need them to “raise money,” then you have to give them a format for this work. You have to tell them exactly how to do it and make it easy for them. They need a lot of encouragement and hand holding, and that’s fine! They aren’t the “hardened professionals” that we are.

So DO be realistic about your expectations and treat your board members like you’d want to be treated. They are volunteers. Wonderful, well meaning community volunteers. But they are untrained.  They are not fundraising professionals. Treat them like the real people they are.