I’ve never made calls to major gift donors by myself before. I’m worried about being only 30 years old and calling on the important people who are so busy.
Jill, you need to remember that us older folks just LOVE to be around wonderful, smart young people. Especially if they are bubbly and cute. I love to hear what they are thinking about, what’s on their minds, what they find interesting and what are their challenges.
You need to remember that your youthful energy is a bright spot on someone’s day—and your happy presence is a little gift to that person.
Jill, you have a great smile and you laugh a lot. Those are two great assets that will take you a long way. It’s important to remember to enjoy yourself – and you will help the donor enjoy herself too.
Don’t be too serious on your calls. Show your full personality and be willing to share a little about your life and your interests. Allow the donor to get to know you just as you are getting to know him. Don’t hold yourself back.
Of course, your donor is supposed to do all the talking, but if they show interest in you – let a little of yourself shine. Then turn the conversation back around to the donor! Remember its always all about them not you.
Remember that fundraising is a person to person activity. You are attempting to establish a personal “relationship.” Being yourself fully is most important. You have to show up as a real person if you want the donor to trust you.
Be willing to show yourself. Be smart, even while you are really only listening.
Also remember that you need to get them to do the talking. If you listen with rapt attention to them, they will really enjoy themselves - you can be sure of that.
